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Research papers

No more death by research debrief

Research presentations often overwhelm audiences with endless slides and charts. This debrief phase is arguably the most important part of the research process.Until research has been used to motivate an action or improve decisions, the project has...

Catalogue: Congress 2007: Excellence
Authors: Amy Ricketts, Anette Bendzko
Company: GfK
September 19, 2007
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Citation

Ricketts and Bendzko (2007a, September 19). No more death by research debrief. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/no-more-death-by-research-debrief